Kate Wood Research

Insight you can act on

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Founded in 2013, we are led by Kate Wood, a highly regarded senior research professional with over 25 years’ experience delivering expert qualitative and quantitative research. Kate has designed and led studies across the UK and internationally for leading global brands and public sector clients, with deep sector expertise spanning Education, Financial services, and Retail sectors in particular.

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Our value lies in turning rich human insight into confident action. We specialise in uncovering what people think, feel and do—and why—using rigorous, creatively designed qualitative research, seamlessly integrated with quantitative insight where it adds strength and scale. The result is clear, commercially relevant insight that helps our clients develop more effective communications, stronger customer experiences and better-informed strategic decisions.